My mom was an advertising writer/producer and I can still remember the words to a barbershop-tinged jingle she wrote for Grandview Bank (which has long since gone out of business) when I was a kid:
When you needed us, we were here Into our 71st great year Service...security, too Let the Grandview Bank take good care of you
If I recall correctly, she'd originally written a variation of it for another client, then recycled the tune and general idea for Grandview Bank after the first client decided against it.
My point? Well, I guess I don't have one, except that jingles are catchy and it's a shame to let them die out.
Paul Corrigan
· 2 years ago
I think it's telling if you listen to the three jingles that you've provided. They all sound like throw-backs to a bygone era. Jane mentions remembering one that was barbershop-tinged. Who listens to barbershop anymore? It's a caricature of a musical style that's long gone.
I collect vintage bottle caps. Most of the caps, or "crowns" as they are commonly called, have quirky names and naive taglines or sales messages on them. This is because back then the bottles were loaded into vending machines sideways with the tops of the bottles facing forward. The only visible part to the buyer was the cap, so soda companies did their best to make them colorful, well designed and capable of selling the product on their own. That's why they look so compelling now, compared to modern bottle caps which for the most part are just plain plastic twist lids. I guess my point is that sales mechanisms change with the times based on what works with consumers.
Jingles sound like what they are: shallow sales messages conjured up by advertisers. I love them just as much as you, but today's consumers just aren't into shallow sales messages.
I would argue that the modern form of the jingle IS the licensed music track.
Case in point: I can't listen to Dirty Vegas without thinking of Mitsubishi.
Jeremy Fuksa: Creative Genera
· 2 years ago
I think that's sort of the point I was trying to make before I got so caught up in the fun of finding audio examples for the post. :)
Dirty Vegas is a great example of the modern "jingle". I also hear "Always Something There To Remind Me" by Naked Eyes and think of Burger King even though they used that licensed track almost a decade ago.
Who out there doesn't recognize the audio logo for Intel?
XM Satellite Radio also does a great job of branding across channels with genre-specific versions of a common audio logo.
Paul Corrigan
· 2 years ago
Good point, Jeremy.
I would even venture to suggest Southwest Airlines' "DING ... You are now free to roam about the country." as a one-note jingle that is unmistakable to most of us now.
Okay, that may be stretching it.
I actually believe that someone will bring back the jingle in a BIG way very soon. The time seems right, maybe.
All Comments
When you needed us, we were here
Into our 71st great year
Service...security, too
Let the Grandview Bank take good care of you
If I recall correctly, she'd originally written a variation of it for another client, then recycled the tune and general idea for Grandview Bank after the first client decided against it.
My point? Well, I guess I don't have one, except that jingles are catchy and it's a shame to let them die out.
I collect vintage bottle caps. Most of the caps, or "crowns" as they are commonly called, have quirky names and naive taglines or sales messages on them. This is because back then the bottles were loaded into vending machines sideways with the tops of the bottles facing forward. The only visible part to the buyer was the cap, so soda companies did their best to make them colorful, well designed and capable of selling the product on their own. That's why they look so compelling now, compared to modern bottle caps which for the most part are just plain plastic twist lids. I guess my point is that sales mechanisms change with the times based on what works with consumers.
Jingles sound like what they are: shallow sales messages conjured up by advertisers. I love them just as much as you, but today's consumers just aren't into shallow sales messages.
I would argue that the modern form of the jingle IS the licensed music track.
Case in point: I can't listen to Dirty Vegas without thinking of Mitsubishi.
Dirty Vegas is a great example of the modern "jingle". I also hear "Always Something There To Remind Me" by Naked Eyes and think of Burger King even though they used that licensed track almost a decade ago.
Who out there doesn't recognize the audio logo for Intel?
XM Satellite Radio also does a great job of branding across channels with genre-specific versions of a common audio logo.
I would even venture to suggest Southwest Airlines' "DING ... You are now free to roam about the country." as a one-note jingle that is unmistakable to most of us now.
Okay, that may be stretching it.
I actually believe that someone will bring back the jingle in a BIG way very soon. The time seems right, maybe.
CP+B, are you listening?