DISQUS

the MARTINI SHAKER: Creatively adding value to mobile

  • Dustin · 2 years ago
    at the mobile marketing conference I went to in March, the industry is tossing around the idea to allow advertisers to pay for the messages they send instead of having the user foot the bill. Currently, both the sender and receiver are paying a messaging fee.

    Interesting approach to getting around SPAM. How many SPAM email messages would you get if the sender was paying $0.05 per message?

    In reality, the carriers are double dipping, like paying the postman for every letter you get in the mail.

    and, I think this idea is short lived, as more and more people convert from a per message plan such $0.10 per message or $5 / month for 500 text messages to an unlimited plan.