kind of like when Coca-Cola tried to stop the Diet Coke and Mentos viral videos - until thankfully someone in branding got a hold of their paranoid legal dept and slapped some sense into them. The damage was done, though - those in the biz just laughed and said, "Yep, Coke is as stodgily clueless as ever."
Adrian Ho
· 1 year ago
This is sad, really they should have hired those twitterers, I thought it was a genius move, although I have to admit it got a bit overdone after a little while
3rdmartini
· 1 year ago
Interestingly enough on the drive into the city this morning my (silly lawyer) wife and I were discussing how there had begun to be too many of the characters on Twitter. Guess that problem got solved.
They certainly should have hired those Twitterers. Those people had the characters down pat and were doing a hell of a job extending a brand beyond anything that AMC obviously could have dreamed of.
Leif Wells
· 1 year ago
What do you expect from a company who started out bragging about not having any commercials and then couldn't find a way to make things work out without going to commercials? The day they went with commercials was the day I stopped watching. Seriously. I have not watched that channel in over six years.
All Comments
They certainly should have hired those Twitterers. Those people had the characters down pat and were doing a hell of a job extending a brand beyond anything that AMC obviously could have dreamed of.