They already spent bling to incororate (shove?) AT&T Wireless branding into the Cingular logo & brand. Now, they are doing away Cingular’s brand. I truly think not only will it cost way more bling, but also seriously detract from Cingular’s target demographic. Maybe they’ll attract more boomers, but there not the ones who purchase data plans I’d wager.
Jeremy Fuksa
· 4 years ago
I read about their decision to abolish the Cingular brand after posting this today, and I also have to wonder what their marketing team is smoking. To me, the worst part about the whole thing is that they’re not assimilating the Cingular brand entirely. Apparently, there will still be some markets that SBC will continue to sell wireless services under the Cingular name. So, why (especially given the amount of money and effort used to fold AT&T Wireless into the Cingular brand) would they backtrack and reverse all this work only partially? Either you’re Cingular or you’re AT&T Wireless. Make up your mind!
As an aside, their service doesn’t matter to me much anyway, as my time as a Cingular customer was some of the worst in my cellular/wireless history.
And incidentally, I can’t decide whether I like the new logo or not. Lots of things about it make me not want to like it, but the more I think about it in terms of the rationale, it’s at least starting to make sense, even though I think some of the points of the rationale are weak at best.
hanford
· 4 years ago
I just don’t think SBC can make a smart marketing decision. They got rid of the great Pacific Bell brand and replaced it with SBC, a company up to that point I had never heard of. And AT&T wireless had a horrible reputation before it got rolled into Cingular.
All Comments
They already spent bling to incororate (shove?) AT&T Wireless branding into the Cingular logo & brand. Now, they are doing away Cingular’s brand. I truly think not only will it cost way more bling, but also seriously detract from Cingular’s target demographic. Maybe they’ll attract more boomers, but there not the ones who purchase data plans I’d wager.
I read about their decision to abolish the Cingular brand after posting this today, and I also have to wonder what their marketing team is smoking. To me, the worst part about the whole thing is that they’re not assimilating the Cingular brand entirely. Apparently, there will still be some markets that SBC will continue to sell wireless services under the Cingular name. So, why (especially given the amount of money and effort used to fold AT&T Wireless into the Cingular brand) would they backtrack and reverse all this work only partially? Either you’re Cingular or you’re AT&T Wireless. Make up your mind!
As an aside, their service doesn’t matter to me much anyway, as my time as a Cingular customer was some of the worst in my cellular/wireless history.
And incidentally, I can’t decide whether I like the new logo or not. Lots of things about it make me not want to like it, but the more I think about it in terms of the rationale, it’s at least starting to make sense, even though I think some of the points of the rationale are weak at best.
I just don’t think SBC can make a smart marketing decision. They got rid of the great Pacific Bell brand and replaced it with SBC, a company up to that point I had never heard of. And AT&T wireless had a horrible reputation before it got rolled into Cingular.