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My music boner.
2 weeks ago · 1 comment
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My music boner.
But now the same dynamic is working against blogging. That "Flash Lite ported to iPhone!" story this week is a good example. There are too many bloggers out there who don't read the issues they're earning ad-revenue from, and who screen out comments which don't match their desired narrative. I'm chasing new iterations of old issues across weblogs, just like I used to chase across mailing lists. PITA.
Twitter is useful for microblogging... a good 140 characters is more readable than some multi-screenful of text in a blog essay. Lots of tweets I see in summize.com are still incomprehensible, though, particularly when set up in a conversational chain. Blog essays are still useful, but they're not the daily habit they were a few years ago.
Maybe keep your weblog, but just change its focus? You've already got your Twitter stream in there, which helps for immediacy. One medium doesn't replace the other, true...?
It's easy to tell if your blog is more or less relevant - just keep an eye on your analytics, number of leads, number of conversions, etc. that your blog brings you.
For me and many others around me, it's becoming more obvious that blogs are slowly taking the back burner in lieu of shorter, more succinct bites of information. If I see something that I feel deserves a deeper dig, I can do so. Otherwise, I just got the summary for what I need to know and can move on about my business. Yes, RSS feeds serve that purpose, but a Twitter or FriendFeed stream is much more asynchronous and allows us to more passively digest those summaries while going about our day-to-day activities.
Of course, I have to also remember that I, along with many of us in the industry, are early adopters and that the mainstream still has a way to go before they have the potential to shift to this mindset.
My question of irrelevancy may not be worth much in the short term, but just like all web trends, it's one that's worth keeping in the back of our collective minds moving forward. Why? Because it signals an even greater degree of fragmentation, and we marketers all know that's bad... m'kay?
http://www.winextra.com/2008/07/09/2-solid-reas...